The iTinis Team was formed around a passion of excellence, in bringing a truly useful mixology application to the mobile marketplace. By useful, we carefully studied what sustainably works for people; versus gee-wiz gimmicks, keep-up-with-the-Jonses features, and trying to make the mobile platform a replacement for a book. We also balanced what information is most useful in the spontaneous on-the-go situation, versus where a traditional book, internet searching from a PC, or fanciful web browsing may be the better choice at home.

Our mission became clear with these seven core principles:

1. Embrace the form factor of the mobile media platform
2. Avoid the redundancy of linear information
3. Too much information at the wrong time causes confusion, and serves as a barrier for the experts to hide behind
4. Focus on what is most reasonably useful to the most amount of people, most of the time
5. Bring to life the simpler and easy-to-grasp mechanics
6. Keep it simple wherever possible; less is more
7. Attention to aesthetics, flair, and user experience transforms an application you keep on your bookshelf to one that you keep on your desk

We hope you enjoy iTinis and that it makes a useful difference.

Cheers from the iTinis Team!